
FUNdamental Fitness
Target Market
Local, regional and national print buyers
Objective
Establish the FUNdamental Fitness program as fun way to train the body .
Creative Strategy
Segment the website in to the FUNdamental Fitness book, training classes plus the new addition of a ROM machine. Utilizing a strong palette and minimalist design, vibrance and energy was conveyed.
Technology Used
Responsive
WordPress
HTML5
CSS3